Advertising your small business –whether in print or digital forms, all help drive awareness and visibility. These forms of promotion, as you know, can be expensive and time-consuming to produce but one easier way to promote your business is having a friend or client recommend your product or service to someone.
In fact, 20-50% of all purchasing decisions are made by word of mouth! Sure, it won’t reach the masses but it’s one of the reasons why customer referrals matter and should be a fundamental part of your sales and marketing plan.
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