10 Reasons Why Customer Referrals Matter!

Advertising your small business –whether in print or digital forms, all help drive awareness and visibility. These forms of promotion, as you know, can be expensive and time-consuming to produce but one easier way to promote your business is having a friend or client recommend your product or service to someone.

In fact, 20-50% of all purchasing decisions are made by word of mouth! Sure, it won’t reach the masses but it’s one of the reasons why customer referrals matter and should be a fundamental part of your sales and marketing plan.

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