As a professional services business, you’re probably aware of how powerful referrals can be for generating new business and finding and keeping loyal clients. Did you know exactly how powerful?
According to Nielsen, 92% of consumers trust referrals from people they know. A Marketshare report notes that word-of-mouth can improve marketing effectiveness by as much as 54%. Businesses using referrals as part of their regular marketing see conversion rates up to 70% higher, and they also report a 69% faster close time.
The numbers speak for themselves. Clients trust referrals. Hearing positive things about a product or service has a significant impact on their decision. If you want them to hear positive things about your business, then you’ll need to step up your referral game..
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