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The Secret To Effective Business Networking



I've been attending local networking events as long as I've run my content marketing agency (so, 13 years). I'm aware that trying to sell yourself isn't the general concept behind networking, that it's better to build relationships over time rather than "machine gunning" your business card to everyone in the room. Believe me, I've seen people do that, and it never goes well.


But it surprised the heck out of me to get advice about networking from none other than my mother recently. I was complaining to her that work had been slow this summer, and she suggested I try out her "Mamma Networking Theory."


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